LinkedIn Text Formatter
Make a post 𝗯𝗼𝗹𝗱, 𝘪𝘵𝘢𝘭𝘪𝘤 or u̲n̲d̲e̲r̲l̲i̲n̲e̲d̲ in a box with no formatting buttons. Fourteen styles — type, pick, copy.
38 characters
Style one phrase inside a post, add bullets, and count against the LinkedIn limits.
Your text, in every style
Copy the one you want, then paste it into LinkedIn.
Bold
𝗪𝗲'𝗿𝗲 𝗵𝗶𝗿𝗶𝗻𝗴 𝗮 𝘀𝗲𝗻𝗶𝗼𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿
Sans-serif, so it sits in the same family as LinkedIn’s own type.
Italic
𝘞𝘦'𝘳𝘦 𝘩𝘪𝘳𝘪𝘯𝘨 𝘢 𝘴𝘦𝘯𝘪𝘰𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘳
Bold italic
𝙒𝙚'𝙧𝙚 𝙝𝙞𝙧𝙞𝙣𝙜 𝙖 𝙨𝙚𝙣𝙞𝙤𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙙𝙚𝙨𝙞𝙜𝙣𝙚𝙧
Serif bold
𝐖𝐞'𝐫𝐞 𝐡𝐢𝐫𝐢𝐧𝐠 𝐚 𝐬𝐞𝐧𝐢𝐨𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫
Heavier and more bookish than the sans bold — good for a headline.
Serif italic
𝑊𝑒'𝑟𝑒 ℎ𝑖𝑟𝑖𝑛𝑔 𝑎 𝑠𝑒𝑛𝑖𝑜𝑟 𝑝𝑟𝑜𝑑𝑢𝑐𝑡 𝑑𝑒𝑠𝑖𝑔𝑛𝑒𝑟
Serif bold italic
𝑾𝒆'𝒓𝒆 𝒉𝒊𝒓𝒊𝒏𝒈 𝒂 𝒔𝒆𝒏𝒊𝒐𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕 𝒅𝒆𝒔𝒊𝒈𝒏𝒆𝒓
Script
𝒲ℯ'𝓇ℯ 𝒽𝒾𝓇𝒾𝓃ℊ 𝒶 𝓈ℯ𝓃𝒾ℴ𝓇 𝓅𝓇ℴ𝒹𝓊𝒸𝓉 𝒹ℯ𝓈𝒾ℊ𝓃ℯ𝓇
Bold script
𝓦𝓮'𝓻𝓮 𝓱𝓲𝓻𝓲𝓷𝓰 𝓪 𝓼𝓮𝓷𝓲𝓸𝓻 𝓹𝓻𝓸𝓭𝓾𝓬𝓽 𝓭𝓮𝓼𝓲𝓰𝓷𝓮𝓻
Gothic
𝔚𝔢'𝔯𝔢 𝔥𝔦𝔯𝔦𝔫𝔤 𝔞 𝔰𝔢𝔫𝔦𝔬𝔯 𝔭𝔯𝔬𝔡𝔲𝔠𝔱 𝔡𝔢𝔰𝔦𝔤𝔫𝔢𝔯
Bold gothic
𝖂𝖊'𝖗𝖊 𝖍𝖎𝖗𝖎𝖓𝖌 𝖆 𝖘𝖊𝖓𝖎𝖔𝖗 𝖕𝖗𝖔𝖉𝖚𝖈𝖙 𝖉𝖊𝖘𝖎𝖌𝖓𝖊𝖗
Outline
𝕎𝕖'𝕣𝕖 𝕙𝕚𝕣𝕚𝕟𝕘 𝕒 𝕤𝕖𝕟𝕚𝕠𝕣 𝕡𝕣𝕠𝕕𝕦𝕔𝕥 𝕕𝕖𝕤𝕚𝕘𝕟𝕖𝕣
Monospace
𝚆𝚎'𝚛𝚎 𝚑𝚒𝚛𝚒𝚗𝚐 𝚊 𝚜𝚎𝚗𝚒𝚘𝚛 𝚙𝚛𝚘𝚍𝚞𝚌𝚝 𝚍𝚎𝚜𝚒𝚐𝚗𝚎𝚛
Even widths — the one style that keeps a column of numbers lined up.
Small caps
Wᴇ'ʀᴇ ʜɪʀɪɴɢ ᴀ ꜱᴇɴɪᴏʀ ᴘʀᴏᴅᴜᴄᴛ ᴅᴇꜱɪɢɴᴇʀ
q and x have no small-cap letter in Unicode and stay as they are.
Circled
Ⓦⓔ'ⓡⓔ ⓗⓘⓡⓘⓝⓖ ⓐ ⓢⓔⓝⓘⓞⓡ ⓟⓡⓞⓓⓤⓒⓣ ⓓⓔⓢⓘⓖⓝⓔⓡ
Best in single letters — a whole sentence of it is hard work to read.
Worth knowing: a screen reader reads these letters out by their Unicode names, and LinkedIn’s search does not match them. Style the line that has to catch an eye, not the paragraph that has to be found.
How it works
How to bold text on LinkedIn?
Type your text
Write the headline, hook or line you want to stand out, or paste in the draft you already have. Nothing is sent anywhere — the text stays in the page.
See it in every style
Bold, italic, underline, script, small caps and nine more appear underneath as you type, each written in your own words rather than a sample.
Copy the one you like
One button per style. The styling is in the characters, so it travels with the copy — there is nothing to lose on the way.
Paste it into LinkedIn
The post box, the headline field, About, a comment or a message. No account is connected and nothing is posted for you.
That is the whole tool for a headline or a hook. When the job is bigger — bolding one phrase inside a paragraph, bulleting a list, or watching a long post against the 3,000 character limit — Advanced options adds a toolbar over the same box: select any part of the text and style only that, with undo and a live count for each LinkedIn field.
Under the hood
There is no bold — these are different letters
A LinkedIn post is plain text. There is no bold button because there is no bold: the field stores characters and nothing else, and no formatter can change that. What every tool of this kind does instead is swap the alphabet. Unicode carries complete sets of Latin letters built for mathematics — 𝗔 and 𝘈 and 𝓐 and 𝔸 are four separate characters, as distinct from A as ß or Я — and they happen to look like a styled A.
So the styling is not applied to your text; it is your text, respelt. That is why it survives a copy, a paste and a phone that has never heard of this page — and it is also why the three costs below are unavoidable rather than bugs to be fixed. The underline and strikethrough work differently again: they are combining marks that sit on the character before them, which is why they can be stacked on top of any style.
Search stops matching
To LinkedIn, 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗲𝗿 and recruiter are unrelated strings. Keep your name, title and keywords plain.
Screen readers read the names
A bolded word is announced character by character, as "mathematical sans-serif bold capital…". Style a phrase, not a paragraph.
Limits fill twice as fast
Each of these letters takes two units of storage rather than one, so 3,000 characters go about half as far.
Where it pays off
Where formatted text is worth it
A headline that stops the scroll
Two or three bold words in a 220-character headline do more than the other 217. It is the one place on a profile where the styling is read before the words are.
The first line of a post
The feed truncates after a couple of lines. Bolding the hook is what buys the "see more" click, and the rest of the post can stay plain.
Section headings in a long post
LinkedIn gives a post no headings, so a wall of text is what everyone reads. A bold line every few paragraphs turns it into something skimmable.
Structure in the About section
Bold sub-headings and bulleted lists inside 2,600 characters make a summary that gets read to the end instead of abandoned in paragraph two.
Picking a style
Which style to use where
The styles are not equally safe. The maths alphabets that ship with every current system render everywhere; the decorative ones depend on the fonts a reader happens to have, and a device without them draws an empty box.
| Style | Looks like | Support | Use it for |
|---|---|---|---|
| Bold | 𝗛𝗶𝗿𝗶𝗻𝗴 𝗻𝗼𝘄 | Everywhere | The default. Sans-serif, so it sits in the same family as LinkedIn’s own type — headlines, hooks, section headings |
| Italic | 𝘏𝘪𝘳𝘪𝘯𝘨 𝘯𝘰𝘸 | Everywhere | An aside, a quote, a job title — emphasis that should not shout |
| Serif bold | 𝐇𝐢𝐫𝐢𝐧𝐠 𝐧𝐨𝐰 | Everywhere | Heavier and more bookish than the sans bold, and the only bold with digits worth using |
| Underline / strikethrough | H̲i̲r̲i̲n̲g̲ n̲o̲w̲ | Broad | A correction, a before-and-after, a line that has to look like an edit. Stacks on any style |
| Script and gothic | 𝓗𝓲𝓻𝓲𝓷𝓰 𝓷𝓸𝔀 | Mixed | A name or a single flourish. Hard to read in quantity, and missing from some Android fonts |
| Monospace and outline | 𝙷𝚒𝚛𝚒𝚗𝚐 𝟷𝟸𝟹 | Mixed | Numbers that need to line up, or a technical aside that should read as code |
Questions