The last ten years, a lifetime in the Web 2.0 world, has seen the rise of platforms like Facebook, Twitter and Instagram but also the fall of Vine, Bebo and Myspace amongst others. Businesses and brands that built audiences on Vine, Periscope or other channels without moving their followers across other platforms struggled with each channel’s respective demise. The lesson to learn is to diversify and move your followers onto other growing social media channels to increase exposure, brand awareness, and marketing opportunities but also to decrease the risk of losing your voice completely. Moving your social media followers to Snapchat isn’t a waste of time, it’s a necessity and diversification is just the start.
Snapchat now has a massive daily audience of 150 million global users. This is a massive audience, almost on a par with Twitter, and with older demographics, specifically 40 and up, still largely untouched there is huge potential for that number to get even bigger as the user base ages up! As each new update slowly transforms Snapchat into a social media platform even more capable of competing with Facebook and Instagram the audience grows in both size and diversity. Why wouldn’t you want to be a part of that?
As we stated, in our Why Snapchat is Winning the Attention Game post, Snapchat has a serious grip on users attentions right now and our numbers completely back that up. One Snaplytics user, a food brand, hit massive 91% and 95% story completion rates on two different pieces of content. Can you image 95% of your followers on any other platform watching or reading what you’re creating? It’s crazy! Similarly a broadcaster picked up a 78% completion rate from an audience of over 8 thousand! If you haven’t used Snapchat yet these figures might seem like jargon but it all boils down to one key commodity: attention.